July 31, 2014

Samsung’s New 2010 Appliances

Samsung’s new home appliance product line for 2010 includes a front-loading washer with a spacious 5.0 cu.ft. capacity and a new intense PowerFoam cleaning technology, a new Four-Door Refrigerator with a unique mid-drawer positioned at counter height that opens to the outside and has independent temperature control, a new line of side-by-side refrigerators highlighted by the best in class energy efficiency, and the first hybrid induction range.

The new washer,  offers a spacious 5.0 cu.ft. capacity to help get more wash done in less time. It also features the newly improved Vibration Reduction Technology Plus, which reduces rattling and noise, making it so  families hardly know they’re on and allowing them to put their laundry machines anywhere they prefer. Samsung hopes to eliminate the need for all those stain-treatment sticks with the new PowerFoam feature that pre-dissolves detergent into powerful foam for a more thorough washing. In addition, PureCycle alerts consumers with a gentle chime after 40 washes and allows consumers to clean their machine with the press of a button using hot water, not harsh chemicals. These are both available in colors stainless platinum or white, and prices range from $1,399-$1,549.

Samsung’s Four-Door Refrigerator  offers a counter-height FlexZone Drawer with Temperature Control and SmartDivider that is accessible to everyone in the family. The flexible mid-drawer opens separately from the exterior of the refrigerator, ensuring that no cold air is lost from the main refrigerator or freezer compartments. The drawer itself can be temperature-controlled to store different types of food including snacks, party platters, deli meats, or beverages, and the Smart Divider allows families to adjust how the drawer is organized. It’s proprietary Twin Cooling System Plus keeps food  fresh by eliminating odor transfer and maintaining optimal humidity levels in each compartment. It is available in stainless platinum, stainless steel, black and white for $2,699-$2,999.
Samsung’s new Energy Efficient Side-By-Side Refrigerators, are among the most energy efficient refrigerators on the market. Through a combination of  features such as a proprietary insulation system, electric temperature sensors, LED tower lighting, and Samsung’s Twin Cooling System, the new side-by-side refrigerators can use up to 30 percent less energy than Department of Energy minimum standards. It is available in black, white, stainless steel, stainless platinum for $999-$1,799.

Samsung’s Latest Includes New Induction Range – Lower Laundry Pricing

Samsung Electronics America will add induction technology to its cooking appliance line this fall.

Details are sketchy, but the company said the freestanding model will be produced entirely in-house.

“It’s gorgeous,” said James Politeski, sales and marketing VP for Samsung digital appliances. “The controls are intuitive, more accessible and very cool.”

Joining the induction unit will be Samsung’s first gas-fueled ranges. Two models are also set to ship this fall, along with a $600 speed oven that features microwave and electric heating.

In laundry, Samsung has added a step between its opening price point $999 front-load washer and its $1,499 front-load steam washer. The new, Energy Star-rated WF419 (suggested retail $1,199) also features steam cycles and Samsung’s vibration-reduction technology (VRT), plus 4.3 cubic feet of capacity and a diamond-patterned drum surface that’s gentler on fabrics.

Samsung also lowered its opening price point in front-load laundry to $699 in a Lowe’s-exclusive model that could join the open line next year depending on marketplace conditions. Senior marketing manager Jeffrey Armstrong said the company is hesitant to play in the promotional arena after establishing Samsung as a premium appliance brand — a strategy that has paid off with a 100 percent increase in first-quarter laundry sales.

In refrigeration, Samsung showed three French door models with dual ice makers, a feature it described as an industry first. The dual system includes an external filtered water and ice dispenser in the refrigerator and an additional ice maker in the freezer to provide twice the ice-making ability of standard units.

Tops in Customer Satisfaction

According to a new study by J.D.Powers and associates, Customer satisfaction was highest among owners of LG and Samsung washer and dryers than other brands.

This is LG’s third consecutive year in the firm’s 2008 Laundry Appliances Study, while Samsung ranked highest among all clothes dryer manufacturers.

The study measured customer satisfaction with washers and dryers based on performance in six factors: ease of use; features (such as the number of settings available and appliance capacity); performance (including energy efficiency, noise level and how well the appliance functions); styling and feel; warranty; and value.

According to Twice.com, LG achieved a score of 831 on a 1,000-point scale, performing particularly well in four of six factors: performance, features, ease of use, and styling. Following closely in the washer rankings with a score of 829 was Samsung, which performed consistently well across all factors. Sears’ Kenmore Elite brand ranked third with a score of 819, performing well in the ease of use and features factors.

Samsung scored highest in customer satisfaction with clothes dryers (833), performing particularly well in the performance and warranty factors. LG followed Samsung in the rankings with a score of 829, scoring high in ease of use, styling and feel, and features. Kenmore Elite followed with a score of 815.

The study found that while effective cleaning or drying performance is the most important driver of overall satisfaction, energy efficiency is also critical to the majority of consumers (see story above). Laundry appliance owners also cited capacity and price as the two most important considerations in selecting a washer or dryer, J.D. Power reported.