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Electrolux Taps Kelly Ripa to Launch New Premium Kitchen Appliance Line in North America

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Electrolux, makers of premium appliances for fine homes and restaurants in Europe for over 70 years and Europe’s leading premium appliance brand, is introducing a new line of stylish, high-performance kitchen appliances exclusively for North America. Called Electrolux, the new line of premium kitchen appliances is designed to help today’s multi-tasking moms do what they need — and love — to do — better, faster and easier.

In order to penetrate — and connect with — the on-the-go, do-it-all target (women, ages 35 – 54 who are juggling career, family and volunteer responsibilities, along with a love of entertaining), the European-based company is tapping America’s poster child for successful multi-taskers — Kelly Ripa — to star in a new campaign that will launch its newest premium appliance brand in North America.

The new advertising also heralds the arrival of Electrolux, Europe’s leading premium appliance brand, as a total home brand in North America. Well known in the U.S. for its high-end floorcare products with legendary reliability, Electrolux also makes some of the best known, most revered professional appliances in the world, including the Molteni range used by four star chefs, such as Gray Kunz, and Electrolux ICON(TM), its premium appliance line designed for home chefs seeking the ultimate in design and professional performance.

In a fresh departure from traditional appliance brand advertising, the new Electrolux campaign focuses on Kelly Ripa in her real life and about the relationship she has with her appliances. At the heart of the campaign is the powerful brand idea that Electrolux appliances are designed to help women who are already doing amazing things in their lives to be even more amazing.

The new Electrolux line includes more than 130 high-performance, stylishly designed products including freestanding and built-in dual-fuel, gas and electric ranges, wall ovens, gas and electric cook tops, induction hybrid cook tops, built-in and over-the-range microwaves, counter depth and standard depth refrigerators and freezers, refrigerator drawers, wine cooler and wine tower, beverage center, dishwashers, icemaker and complete line of ventilation systems. Long on style and innovation, Electrolux appliances are the result of a consumer-centric approach to looks and functionality.

How Much is That Old Fridge Costing You?

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My mother always bought meat on sale to store in the garage freezer for future use. The same with bread and ice cream. She was and is a frugal shopper. But today, with energy costs so high, it makes sense to calculate how much energy is being used to keep the food in storage.

If you are trying to save energy and lower your electric bill, and have a second refrigerator running, you might want to check out the government’s energy star site where you can use the “Refrigerator Retirement Savings Calculator” to see just how much that old fridge in your garage is costing you.

Analog TVs Being Tossed Out Next Year

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According to a survey conducted by the Consumer Electronics Association (CEA), about 15 million televisions will be replaced by 2010 because over-the-air reception will no longer be available beginning next year.  The study also says that about 95% of those TVs will be sold, recycled or donated.  Forty-eight percent of households plan to keep their televisions and use a digital converter.

Consumers are far more likely to recycle, reuse, give away or sell analog TVs than throw them away,” says CEA’s Senior Director of Market Research Tim Herbert. “While some have speculated that millions of TVs would enter the waste stream, this new study suggests that is not the case.”

Recycling is an increasingly common way to dispose of unused TVs. In fact, according to the survey, consumers report recycling nearly 30 percent more TVs in 2007 than in 2005. That trend also extends to other CE categories. While only three percent more devices were removed from homes in 2007, twenty-seven percent more devices were recycled. At the same time, the number of CE products that end up in the trash is decreasing-down 7 percent from two years earlier.

“We see a very positive trend developing when it comes to consumer electronics (CE) afterlife,” notes Herbert. “A full 87 percent of consumers say it’s important to recycle their CE devices. Not only is traditional recycling an increasingly popular option for consumers, but the vast majority of consumers report that they give away or sell unused devices, which is also a form of recycling.”

Among those consumers that did report throwing away a TV in the last year, 42 percent reported that they weren’t aware of recycling programs for electronics.

“It’s terrific to see more consumers being more thoughtful and proactive about the responsible disposal of their electronics devices,” added Herbert. “However, there is still much to be done in terms of educating consumers about the options for electronics recycling.”

CEA’s consumer website, www.myGreenElectronics.org educates consumers about the responsible use, reuse and recycling of electronics and also includes a zip-code searchable database of electronics recyclers.

Consumer electronics recycling will be a point of discussion at CEA’s upcoming Washington Forum, to be held April 2-3, 2008 at the JW Marriott in Washington, D.C. In the Thursday 2-3 p.m. session Analog Sets and Recycling, a panel of experts will discuss consumer behavior and what the CE industry is doing to educate consumers about the importance of recycling TVs. For registration information, please visit www.ce.org/Events/default.asp.

Convert Your Mom to Digital TV

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With the biggest change in over-the-air television since the 1930’s coming in February 2009, some seniors may need to take steps to continue watching their favorite programs once the digital television transition is complete. To encourage baby boomers to help their elderly parents, relatives, and neighbors get ready, the Consumer Electronics Association (CEA)® enlisted actress Florence Henderson, best known for her role as Carol Brady on TV’s “The Brady Bunch,” to launch the Convert Your Mom public awareness campaign.”CEA’s member companies have filled retail stores with a wide assortment of affordable digital TV products, from low-cost digital televisions to converter boxes and antennas that are easy to hook up to existing analog TV sets,” said Gary Shapiro, CEA’s president and CEO. “We know that one of the best ways to reach seniors is through their families. With Convert Your Mom we’re asking baby boomers to help make sure everyone is ready well in advance.”

Beginning with a satellite media tour hosted by Ms. Henderson in early May, the Convert Your Mom campaign will feature a special downloadable guide and tips for getting ready for the digital TV transition, among other elements.

The campaign will remind viewers who rely on an antenna and an analog TV set for reception, that they have choices to continue enjoying free over-the-air television.

  1. Buy a new TV with built-in digital tuner
  2. Subscribe to a pay-TV service like cable or satellite TV
  3. Purchase an affordable Digital TV Converter Box to receive over-the-air digital TV signals and convert them for analog viewing.

Dozens of affordable converter boxes are now certified by the U.S. government as eligible for $40 discount coupons that are being distributed by the U.S. Department of Commerce, and digital TV sets are also now widely available for under $200.

More information about CEA’s ongoing digital television public education efforts can be found online at www.digitaltips.org.

How to Pick an Energy Efficient Appliance

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If you are confused by the different claims of energy efficiency by appliance manufacturers, JamesDulley of the Detroit Free Press has some helpful advice.

Depending upon the type of product and the fuel it uses, efficiency ratings can mean different things. Also, some manufacturers and/or salespeople play fast and loose with the accuracy of efficiency claims.

A basic definition of efficiency for any energy-consuming product is the amount of usable energy (heat, light, sound, etc.) output divided by the energy input. The energy input is usually an electric plug in the wall or a gas or propane line coming into your house. Electricity input is usually measured as wattage and gas or propane input as Btuh (Btu per hour).

Most plug-in electric heating devices and heaters, from the cheapest to the heavily advertised ones for $400, are nearly 100% efficient. All of the electricity consumed ends up as heat inside your house. The actual differences in operating costs depend upon how you use one and if the design is the proper one for your needs.

Always read efficiency claims thoroughly when comparing products. For example, some lower-quality gas space heaters may claim a very high 90% combustion efficiency. Combustion efficiency refers to how efficient the gas burns, not how efficiently the heat is transferred into your house. Its actual heating efficiency may be only 70%.

For electrical appliances, such as window air conditioners, you can calculate the efficiency by dividing the Btuh cooling output by the electric wattage shown on the nameplate.

For other major appliances, such as washers and refrigerators, rely on the yellow energy label. Your usage habits often have more impact on the overall efficiency than the appliance design itself.

For central heating and cooling equipment, the manufacturer’s efficiency ratings should be accurate.

They are AFUE (annual fuel utilization efficiency for furnaces), SEER (seasonal energy efficiency ratio for air conditioners) and HSPF (heating seasonal performance factor for heat pumps).

Appliance Design Magazine’s Excellence in Design Winners Announced

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Appliance Design magazine has announced the winners of its 21st Annual Excellence in Design competition.

Entrants were evaluated by an independent panel of three experts in the field of design. The products were judged by four criteria: aesthetics, human factors, innovation, and technical merits.

Products were entered into one of several categories. The winning entries, listed by category below, received recognition at one of three levels: Gold, Silver, or Bronze.

The Gold winners are listed below.  Note that three of our favorites here at Appliance.net are listed as Gold winners:

Electronics: Tatung VOIP Phone

Major Appliances/HVAC: Bosch Nexxt Laundry – Our Pick

Major Appliances/HVAC: Bosch Integra Dishwashers – OurPick

Major Appliances/HVAC: Indesit Moon Washer

Major Appliances/HVAC: KitchenAid Architect Series II Built-in Double Oven

Medical/Test Equipment: Gendex expert DC Intraoral X-Ray System

Medical/Test Equipment: Heath Decto-Pack Infrared Gas Detector

Medical/Test Equipment: Reichert TONO-PEN AVIA Applanation Tonometer

Outdoor/Leisure Appliances: Life Fitness X7 Electronic Adjustable Stride Cross Trainer

Small Appliances: One Touch Automatic Jar Opener –Reviewed here

You can see all the winners listed here.

Oneida to Start Selling Appliances

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Oneida Ltd., the 128 year old tabletop company, and a leading source of flatware, dinnerware, drinkware, cookware, bakeware and kitchen gadgets for both the consumer and food service
industries worldwide, announced it has signed a licensing agreement with Greystone Brands Ltd. Under the terms of the agreement, Greystone will license the Oneida brand for use in marketing a wide range of small electrics products for home kitchen use.

“The agreement with Greystone is a great opportunity for Oneida to extend its brand into a new consumer category, which is an important element of our growth plan,” said James E. Joseph, president and chief executive officer of Oneida. “We will continue to look for opportunities to expand Oneida’s brand.

Greystone Brands is a marketer of kitchen and personal care electrics. The company recently entered into a licensing agreement with Bugatti brands. The Oneida-branded products are expected to be available in the market in the fourth quarter of 2008.

Whirlpool Earns Third Energy Star Award

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Whirlpool Corp. has been recognized with its third consecutive ENERGY STAR Sustained Excellence award. Provided by the U.S. Environmental Protection Agency (EPA) and the U.S. Department of Energy (DOE), the award honors Whirlpool Corp.’s contribution to providing innovative efficient products that help consumers reduce utility bills and greenhouse gas emissions.

Whirlpool will accept the award at ceremonies in Washington, D.C., on April 1, 2008. This is the company’s ninth ENERGY STAR award win.

“Whirlpool Corporation is proud to again receive the ENERGY STAR Sustained Excellence award,” said Mike Todman, president, Whirlpool North America. “At Whirlpool, we believe that focusing on energy, water and the environment isn’t about narrowing the field of choices, it’s about broadening horizons. We continually strive for efficiency improvements while always keeping in mind that exceeding the expectations of the consumer is our goal.”

The company has been a long-term ENERGY STAR partner, helping create the guidelines for the Green Lights Program, the EPA’s precursor to the appliance ENERGY STAR program. “We are proud to recognize Whirlpool Corporation’s continued efforts with the 2008 ENERGY STAR Sustained Excellence award,” said Robert J. Meyers, principal deputy assistant administrator for EPA’s Office of Air & Radiation. “Year after year partners like Whirlpool are examples of the benefits of a long-term commitment to energy efficiency. Their actions are leading the way in saving energy and helping to protect the environment.”

While other appliance manufacturers have been talking about sustainability, Whirlpool Corporation has been taking action for more than 30 years. The company is the global industry leader in developing high-performance appliances that help conserve the earth’s resources and allow homeowners to use energy and water more efficiently. It is the only appliance manufacturer that brings an “across the board” focus to energy and water conservation, from design to manufacture and distribution, to the end of the product life-cycle.

Whirlpool Corporation offers consumers the largest breadth of ENERGY STAR qualified appliances. Its more than 700 innovative models include:
The Whirlpool(R) Duet(R) Steam Washer. The washer naturally steams away tough stains, from grass to grease, without pre-treating. This model also saves consumers 73 percent water and 77 percent energy, compared to top-load washers manufactured before 2004, and using the normal cycle.
The Whirlpool(R) Cabrio(R) Steam Dryer combines mist and heat in the dryer to naturally steam away wrinkles and odors, reducing trips to the dry cleaner and providing front-load laundry efficiency in a top-load configuration.
Energy efficient refrigeration combined with flexible technology options through the Whirlpool(R) centralpark(TM) connection. The refrigerator offers a plug-and-play platform right on the door, providing support to consumer electronics including a digital picture frame and digital music player without compromising on energy efficiency.
The Maytag(R) Bravos(TM) high-efficiency, large-capacity top-load washer. The Bravos system features an impeller wash system with Sensi-Care technology and a commercial-grade stainless-steel wash basket – providing the thorough, dependable clean of a front-load system in a top-load configuration.
The Maytag(R) EPICz(TM) high-efficiency front-load washer’s space-saving design, providing dependable performance features and commercial-grade components, is one of the most energy efficient in the industry. The washer received NSF International (formerly National Sanitation Foundation) certification for its sanitary cycle, which heats wash water up to 153-DegF.
The Maytag brand Dishwasher with a SteamClean option. SteamClean delivers enhanced cleaning performance on glassware for soil and spot removal.. Whirlpool Corporation was the first in the appliance industry to launch a steam option in dishwashers.
A new SteamClean option for Jenn-Air brand dishwashers. The SteamClean option enhances an existing wash cycle, such as the China/Crystal cycle, with improved soil and spot cleaning to produce an even more lustrous shine. In addition to steam, these models also have a new silent sound package, making an already quiet, energy efficient dishwasher even quieter.

Whirlpool works to exceed expectations with appliances that help building professionals create homes of distinction. For this purpose, the company developed – The Inside Advantage(TM). This targeted program offers Powerful Brands, Innovative Products, Targeted Services and Consumer Insight to support building professionals. By staying closely involved with the building industry, Whirlpool Corporation is able to help support sustainable construction that ultimately saves energy and natural resources while providing homebuyers with comfortable, efficient and healthy homes.

Consumers Fail to Properly Back-up Digital Libraries

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Americans are not backing up their digital photos, music, documents or other types of files, according to a new study released today by the Consumer Electronics Association (CEA)®. Results of the study, Amassing Digital Fortunes: A Digital Storage Study, show that nearly one in three consumers don’t see the need to back up their files, while nearly a quarter (22 percent) say they aren’t backing up files because it’s too time consuming. “The issue appears to be a combination of lack of awareness of storage options and ease of use,” says CEA’s Director of Market Research, Tim Herbert. “Generally, consumers don’t know how to back up their data and if they do, they’re failing to back up data because they claim it takes too much time.”

The average American adult has 1,800 digital files, totaling 310 billion digital files nationwide. With another 1,060 being added per user in 2008, the total number is expected to hit just under 500 billion by the end of the year.

“The sheer amount of data being amassed every day creates tremendous opportunities for the digital storage market,” says Herbert.

Photos (85 percent) and music (67 percent) comprise the largest percentage of stored files, making them more common than productivity files, like home office documents (59 percent), which ranked third.

Research results show that consumers are satisfied with their storage options. Eight out of 10 respondents reported using their home computer as their primary long-term storage option. For back-up, over three quarters of people surveyed (77 percent) burn their files onto a CD or DVD. Over a quarter (29 percent) of those surveyed copy their files onto more than one device, such as having a file on a computer and a portable MP3 player.

CEA offers several tips for consumers to keep digital files safe:

If you are saving content onto a CD, DVD, USB Flash Drive or other removable device, keep an extra copy off-site, like an office. This ensures your contents safety in case your home is damaged by events such as a fire, flood or earthquake.
Use an online backup service to protect your content from disasters and/or hardware failures.
Scan and clean your backup drives. Viruses can spread to removable drives and other network connections, damaging your music and photos.
Regularly defragment your hard disk drive. This will ensure your computer is running faster for longer with less wear and tear.
Establish a regular back-up schedule. Many external hard-drives come with software that can assist in the back-up process and help maintain a consistent schedule to ensure data gets saved even if you forget to.
For more tips on how to protect and archive digital content, visit www.DigitalTips.org.

Smallest Microwave Ever Built

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Phil Davis is the Managing Member of iCubed International, the company that makes the smallest microwave ever built. “I was looking for a way to do a hot towel treatment before my shave,”
said Davis, “I figured the only way I could do that was to have a microwave in the bathroom. I went and got a tape measure, and it went from there.”
From there, it became what it is today: the world’s smallest patented,
personal-sized, portable microwave that is perfect for a number of uses: in
the bathroom to heat towels, paraffin waxes, lotions and more. In the
bedroom it can heat gel packs to soothe aches and pains, or heat that
morning coffee or tea without a trip downstairs. It’s perfect for any place
where space is at a premium: work or home office; home gym; family room;
nursery; wet bar; dorm room; work bench; pool house. It features a built-in
carry handle that makes it perfect for tailgate parties and picnics. It has
all the electronic controls and safety features you would expect, and it
plugs in anyplace that has a standard outlet. It’s quiet,
super-energy-efficient, measures just 10″ x 10.5″ x 12″ and weighs only 12
lbs. The iWave Cube input is 600 Watts.
Davis sees the uses of this microwave as diverse, helping boaters, RV enthusiasts, and truckers
equip their vehicles, to helping senior citizens and the physically challenged by alleviating their need to go back and forth to the kitchen.
It retails for $149.95.