December 22, 2014

Whirlpool’s Newest Washers and Dryers

Whirlpool has unveiled their newest laundry pairs, including an updated Duet platform and a new Maxima front-load line for Maytag.

Duet, which helped usher in the front-load washer category within the U.S. nearly a decade ago, has been retooled for even great energy and water efficiency in advance of anticipated higher federal standards.

Designed in conjunction with the Institute of Fabric Science, the revamped washer now uses as little as 11.5 gallons of water per load and exceeds current federal energy standards by more than 160 percent on average, Whirlpool said. The greater efficiency is achieved with an EcoBoost option that reduces water temperature while increasing agitation duration, resulting in the same cleaning effectiveness as previous iterations while using less water and energy.

Whirlpool estimates that the laundry pair can save consumers 12,857 gallons of water a year and as much as $3,300 in lifetime energy costs.

According to Twice.com, Whirlpool is targeting national retail chains for the launch, which is expected to begin in time for the holiday selling season. Suggest retail prices will start at $1,100 for both the washer and dryer.

Meanwhile, Whirlpool’s Maytag brand will roll out an entirely new front-load laundry platform in the Maxima, which offers increased capacity and a power-wash cycle that promises extra cleaning action by loosening stains and ground-in dirt.

The power-wash cycle is complimented by an internal water heater that boosts water temperatures to release difficult stains, and is followed by a thorough rinse to flush out any remaining detergent or lingering soils, Whirlpool said. Together, the functions can remove tough stains that weren’t pre-treated.

The 5-cubic-foot washer, available in two models, also has a 10-year limited parts warranty on the motor and stainless-steel wash basket.

Its companion 7.4-cubic-foot capacity dryer features “Quad” baffles and advanced moisture sensors for consistent load drying, while steam cycles help remove odors and wrinkles.

The Maxima series will carry an opening price point of $1,000 and is slated to ship this fall to retailers nationwide.

Maytag’s “Commercial Grade” Washers and Dryers

Whirlpool, the owner of Maytag is emphasizing the “commercial-grade elements and technology” found in its residential laundry products as it promotes its Performance, Bravos, Centennial and Epic Z series of washers and dryers.

Models in these lines are said to feature a variety of features typically found in commercial-grade laundry products, such as commercial-grade stainless-steel wash baskets, five-rib dryer belts for longer life and quieter operation, and solid-steel base frames and hung suspension systems intended to reduce vibration.

Maytag’s Performance series washers offer a wash-basket capacity of 4.4 cubic feet; the Bravos washer is said to offer the brand’s largest wash-basket capacity of 4.7 cubic feet.

Both platforms feature load sensors that can adjust the water level and temperature, steam technology, a “GentleBreeze” system that dries clothes in the same amount of time it takes to wash them, and an “IntelliDry” feature that senses when clothes are dry to reduce the risk of over-drying and shrinking.

The Epic Z’s standout feature is its space-saving design that allows it to be stacked in tighter spaces. The washer measures just 36 inches high by 27 inches wide and 30.5 inches deep while still providing 3.7 cubic feet of wash-basket space.