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Whirlpool’s Newest Washers and Dryers

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Whirlpool has unveiled their newest laundry pairs, including an updated Duet platform and a new Maxima front-load line for Maytag.

Duet, which helped usher in the front-load washer category within the U.S. nearly a decade ago, has been retooled for even great energy and water efficiency in advance of anticipated higher federal standards.

Designed in conjunction with the Institute of Fabric Science, the revamped washer now uses as little as 11.5 gallons of water per load and exceeds current federal energy standards by more than 160 percent on average, Whirlpool said. The greater efficiency is achieved with an EcoBoost option that reduces water temperature while increasing agitation duration, resulting in the same cleaning effectiveness as previous iterations while using less water and energy.

Whirlpool estimates that the laundry pair can save consumers 12,857 gallons of water a year and as much as $3,300 in lifetime energy costs.

According to Twice.com, Whirlpool is targeting national retail chains for the launch, which is expected to begin in time for the holiday selling season. Suggest retail prices will start at $1,100 for both the washer and dryer.

Meanwhile, Whirlpool’s Maytag brand will roll out an entirely new front-load laundry platform in the Maxima, which offers increased capacity and a power-wash cycle that promises extra cleaning action by loosening stains and ground-in dirt.

The power-wash cycle is complimented by an internal water heater that boosts water temperatures to release difficult stains, and is followed by a thorough rinse to flush out any remaining detergent or lingering soils, Whirlpool said. Together, the functions can remove tough stains that weren’t pre-treated.

The 5-cubic-foot washer, available in two models, also has a 10-year limited parts warranty on the motor and stainless-steel wash basket.

Its companion 7.4-cubic-foot capacity dryer features “Quad” baffles and advanced moisture sensors for consistent load drying, while steam cycles help remove odors and wrinkles.

The Maxima series will carry an opening price point of $1,000 and is slated to ship this fall to retailers nationwide.

New From Whirlpool – Duet Steam Washer – FanFresh

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Have you ever left your laundry in the washing machine by accident, only to find it smelly and wrinkled when you finally remembered to put it in the dryer? Whirlpool brand has heard consumers’ call, and in response, is arming consumers with the best defense — a washer with the ability to keep clothes smelling fresh for up to 10 hours after the cycle ends with the industry-changing FanFresh option.

The Whirlpool Duet steam washer’s FanFresh option intermittently tumbles clothes in the wash drum for up to 10 hours after the cycle ends. Meanwhile, a quiet fan draws out moisture through a vent to help keep clothes smelling fresh and prevents wrinkles from setting in. According to a 2007 online survey conducted by Whirlpool brand, 72 percent of respondents said it is important that their clothes never smell sour when left in the washer, yet only 47 percent are satisfied that their current washer completes this task.

“Whirlpool brand is focused on offering consumers the flexibility to live their lives rather than plan around their laundry,” said Brandon Buckingham, senior brand manager, Whirlpool laundry. “The FanFresh option provides consumers with the opportunity to load their washer, run errands and go to the movies, and not worry about getting back in time to switch the wash.”

While the FanFresh option solves one of consumers’ biggest laundry problems today, the new Duet steam washer garners one of the most efficient energy ratings available from the Consortium for Energy Efficiency (CEE) -Tier III – meaning the machine features advanced water and energy savings for the consumer. In addition, the new Duet® dryer is the first in the front-load category to offer an Eco cycle that uses 40 percent less energy than a conventional dryer’s normal cycle when paired with a Duet® washer.

According to Whirlpool Corporation research conducted by Harris Interactive in 2008, nearly three quarters (72 percent) of adults actively look for the ENERGY STAR label when making purchasing decisions. With advanced water and energy savings for the consumer, the Whirlpool Duet steam washer is ENERGY STAR qualified and can save consumers more than $1,000 in lifetime water and energy costs when compared to a pre-2004 conventional washer, based on a 10-year life cycle. Couple this with the money saved in the dryer, and the savings of the Duet washer practically pays for the cost of the dryer. In fact, the new Duet pair is the industry’s most efficient laundry care system available based on time and energy usage.

The Whirlpool Duet steam washer has a capacity of 4.5 cu. ft., giving consumers the ability to wash up to 18 pairs of jeans in a single load. The Delay Wash setting can be used to set the washer to begin up to 18 hours later, perfect for timing during off-peak hours when utility rates may be lower or when unloading the washer is more convenient.

In addition, the Whirlpool Duet steam washer comes with the industry-first NightQuiet option, which further reduces operational sound and is great for those whose laundry rooms are close to living areas or bedrooms.

The Whirlpool Duet steam wash system adds the power of steam to select wash cycles to steam out tough stains, virtually eliminating the need to pre-treat, and removes up to 95 percent of tested allergens, including dust mites and pet dander. The Whirlpool Duet steam wash system received the highest rating for water efficiency, cleaning and capacity from a leading consumer magazine.

And steam is not just for the washer. The Duet steam dryer utilizes the power of steam to eliminate 99.9 percent of common household bacteria, ideal for those items that should not be washed such as backpacks, stuffed animals and pillows. And for those who want to avoid ironing and cut down on dry cleaning costs, the dryer offers a Quick Refresh steam cycle that tumbles small loads and uses steam technology to break down odors and smooth out wrinkles. In just 15 minutes, clothes are ready-to-wear.

The Whirlpool Duet steam washer (WFW9750W) will be available in White, Cranberry and Lunar Silver with an MSRP starting at $1,599, and the Whirlpool Duet steam dryer (electric WED9750W or gas WGD9750W) will be available in the same colors with an MSRP starting at $1,599 later this fall.