November 24, 2014

Whirlpool’s New Latitude French Door Fridge

Ever wonder why a family of four needs seven kinds of juice? Whirlpool brand knows different lifestyles call for different tastes. Now, playing the balancing act with groceries, leftovers and gallons of milk are a thing of the past with the new Whirlpool Latitude French door refrigerator.

The Latitude refrigerator was developed with consumers’ needs in mind, offering 10 percent more space in the refrigeration compartment compared to similar size models while maintaining the same external dimensions. With 27 cu. ft. of capacity, the Latitude refrigerator is expansive, boasting the industry’s most usable interior refrigeration space based on shelf and door bin surface area, including deeper door bins, extra shelf space and an easy-to-access in-door ice maker with removable bucket. The Latitude refrigerator also includes an option to drop the refrigerator and/or freezer temperature to accommodate new food additions, all while garnering an ENERGY STAR qualification.

A recent survey commissioned by Whirlpool Corporation found that 53 percent of adults believe the refrigerator is the appliance that uses the
most energy in their home on a day-to-day basis. However, according to ENERGY STAR, a new ENERGY STAR-qualified refrigerator saves enough energy to light the average household for more than 4.5 months (when replacing a refrigerator bought before 1990).

“We know that consumers want more room in their refrigerators to help manage the varying tastes of their families. With that in mind, we have designed the Latitude refrigerator to not only hold several jugs of juice and milk in each door bin, but to help make consumers’ daily lives just a little bit easier with smart solutions like an exterior dual pad dispenser with measured fill. It gives consumers the ability to dispense the exact amount of water needed for a recipe or morning coffee,” said Carolyn Torres, Whirlpool refrigeration brand manager. “Even with the added interior space and intuitive features, such as a power outage alert, the Latitude refrigerator helps conserve energy and saves money on utility bills, without sacrificing performance.”

The Latitude refrigerator brings consumers’ kitchens several innovative
features, including dispensing an exact amount of water, measured in cups, liters or ounces with a rotating faucet that allows consumers the ability to fill tall and odd-shaped containers with ease; a power outage alert that notifies consumers that there has been a power outage and the duration so they know whether or not food is safe to eat; and, the Fast Cool option, which immediately drops refrigerator and/or freezer temperatures to accommodate new food.

The Latitude refrigerator is available in white, black, stainless steel and Satina finish with an MSRP starting at $2,599.