If you’ve been searching for a greener television, help might soon be at hand. The consumer electronics industry is listening to research from a September 2008 study:
Going Green: An Examination of the Green Trend and What it Means to Consumers and the CE (consumer electronics) Industry. This study finds that 89 percent of households want their next television to be more energy efficient.
“Consumers are now beginning to associate terms like recycling and energy efficiency with consumer electronics products,” said Tim Herbert, the Consumer Electronic Association’s senior director of market research. According to the study, price and features continue to be the primary purchase drivers for CE products, but green attributes will increasingly be a factor. In fact, 53 percent of consumers say they would be willing to pay some type of premium for televisions with green attributes.
Effectively communicating the green attributes of CE products continues to be an obstacle for manufacturers in particular. Though the study indicates high consumer awareness of logos like EPA’s ENERGY STAR®, the absence of a single indicator for other “green” attributes leads to consumer confusion. The study finds consumers desire an easy way to determine if a product meets environmental standards, such as logos and descriptions printed on the product packaging.
“With 74 percent of consumers saying that companies should do more to protect the environment, it’s critical that CE manufacturers and retailers clearly communicate with customers regarding the environmentally-friendly products and programs offered by the industry,” notes Parker Brugge, CEA’s vice president of environmental affairs and industry sustainability.
If the manufacturers are listening, we should soon be able to walk into our local electronics store and easily identify a hi-definition, flat screen, surround sound, environmentally friendly television right away. But- will it be on sale?