April 21, 2014

Freezer Sales Increasing

Consumers across the country are trying to find ways to save money. The cost of food keeps going up and no one can predict when it will stop. While the appliance market has cooled down a bit generally, the sales of freezers has gone up.

According toTheTimesTribune.com, across the country, shoppers bought more than 1.1 million freezers during the first six months of the year — up more than 7 percent from the same period last year, according to research firm NPD Group. That rings up to nearly $400 million in freezer sales — a staggering figure compared to the rest of the home appliance sector, where industry data shows shipments are down nearly 8 percent.

And, experts said, it’s a trend that’s expected to continue at least through much of next year as penny-pinching shoppers buy in bulk to take advantage of deals or bundle grocery shopping trips to conserve gas. About half of all U.S. households already have a chest or upright freezer, separate from the refrigerator-freezer combo that’s a kitchen stalwart, according to industry statistics.

To accommodate the rest — or cater to shoppers who want to upgrade to newer or more spacious models — some appliance makers are redesigning their products and marketing them as a way to put the freeze on rising food prices.

This summer, Frigidaire’s revamped upright freezers began hitting stores, as the brand owned by Swedish manufacturer Electrolux AB added specially designed shelves, baskets and other features to accommodate the appliances’ growing popularity.