November 25, 2014

Jenn – Air’s “Designer Dialog”

Jenn-Air is offering those planning or considering a kitchen remodel a fresh way to get professional advice and answers to their kitchen design questions. Designer Dialog, a newly-launched discussion tab on the Jenn-Air Facebook Brand Page, allows visitors to tap the expertise of a rotating lineup of  kitchen designers recruited from throughout the country.

“Input from a professional kitchen designer can make the difference between a good and a great kitchen,” notes Juliet Johnson , Senior Manager of brand experience for Jenn-Air. “Beyond offering stylish, high performance appliances, we see providing access to design expertise as another way to help make great kitchens possible.”

Professionals moderating Designer Dialog discussions are members of the Jenn-Air Design Advisory Council, a group that meets regularly to share insights on industry trends and product design.  East Coast designer, Morton Block , and , Juditch A. Neary from the West Coast are the first two moderators sharing input on the page. Morton Block is a Certified Master Kitchen and Bath Designer (CMKBD), holds professional status in the International Interior Design Association (IIDA) and is a Certified Aging In Place Specialist (CAPS). Judith A. Neary is a Certified Master Kitchen and Bath Designer (CMKBD).

“This is a forum that lets consumers ask seasoned professionals their design questions and get different perspectives from designers with diverse experience,” says Neary. “Anyone embarking on a design project will appreciate this resource and should take advantage of it.”

Block recommends that prior to beginning a kitchen redesign the first step should be conducting research to understand the extent of the project and the costs involved with what you want to achieve.

“Many consumers today begin a kitchen research project by doing online research,” notes Block. “When new appliances are part of that plan, the Jenn-Air Designer Dialog provides an excellent opportunity for individuals to tap into the knowledge of veteran design professionals and obtain  advice to ensure a successful project is achieved.”

In addition to being on hand to answer specific questions, moderators will share ideas and insights on a new design topic each month. To join the conversation, click the Designer Dialog tab on the Jenn-Air Facebook Brand Page.

 

New Refrigerator Design Reflects Consumers’ Attitudes

As stated in Twice, consumers are starting to emerge from their economic doldrums, and the renewed optimism is beginning to be reflected in more colorful and eclectic kitchen designs.

According to Thom Filicia, award-winning interior designer and host of Style Network’s “Dress My Nest,” who put his observations into practice with a recently rolled-out refrigerator line for Amana, “People are feeling more confident, and they want color that’s fresh and optimistic but still grounded and earthy.”

What’s more, the mixing and matching of favorite colors and patterns, which is a given in apparel and other rooms of the home, has finally migrated to America’s kitchens. “Consumers are no longer necessarily buying their kitchen appliances in matching suites,” Filicia observed. “People like eclecticism, and they’re mixing it up by bringing more personality and an emotional connection into the kitchen.”

“Appliances don’t have to match,” he said. “They just need to coordinate and look good.”

Filicia, who gained national celebrity as a member of the personal makeover squad in TV’s “Queer Eye for the Straight Guy,” said examples of this new kitchen eclecticism can be found in appliances from Viking, Jenn-Air and Amana, which employ a host of finishes and colors.

His own refrigerator collection for Amana includes such designs as Green Tea, a leaf pattern inspired by room color; Mojo, a striped design with bold colors; Inked, an etched pattern suggestive of body art; and Corduroy, which was inspired by classic fashion and textured like fabric.

“The refrigerator has become part of the fashion of the home,” Filicia said.

The kitchen connection was underscored by a recent Amana survey of 1,000 consumers, who identified it as the No. 1 room they would most like to see get a design facelift. The majority of respondents also identified the kitchen as the hub of their home, and while nearly a third chose the room as the best for entertaining, only 17 percent believe their kitchen best represents their sense of style, suggesting new opportunities for appliance manufacturers.