October 30, 2014

Haier’s New Under-Counter Dual Drawer Fridge

Haier America has introduced a line of built-in dual drawer refrigerators that were designed with today’s integrated kitchens in mind.

Available in stainless steel, white and black finishes, the units have two refrigeration drawers with a total of 5.4 cubic feet of capacity and an easy-to-clean electronic temperature touch-control panel. In addition, the drawers’ divider system easily adjusts with one hand to securely hold different-sized items such as fruits and vegetables, cheeses and beverages.

The dual drawer series also features side installation brackets that allow the units to be easily secured to the sides of kitchen cabinets without having to drill upward into expensive stone or solid-surfacing countertops.

“Haier understands the customer’s needs and we provide premium features and benefits which empower consumers to live a modern, affordable and sustainable lifestyle” said Matt Sekelick, the company’s major appliances senior brand management VP.

Other product features include quiet 47dB operation and deep drawers that can hold items up to 12.1-inches tall. Manufacturer suggested retails are $999 for the smooth white and smooth black models, and $1,399 for the stainless-steel finish.

Haier’s Compact Little Fridge

Haier is getting smaller and cooler with a new eco-friendly 1.7-cubic-foot compact refrigerator that features an advanced electronics and cellular technology cooling system called NuCool.

According to Haier, the new system achieves temperatures as low as 37 degrees, based on an ambient room temperature of 70 degrees, which was not attainable with prior refrigerant-free models. “Haier strives to be a pioneer in the implementation of new technologies in our product lines,” said Matthew Sekelick, the company’s compact appliances VP. “As a leader in compact refrigeration, we have looked to introduce environmentally friendly improvements such as NuCool that our customers desire.”

The NuCool compact refrigerator, model C-RNU1708, which shipped late last year, features an auto defrost and adjustable thermostat, a reversible door design, and full- and half-width door shelves with 2-liter bottle storage. It is available in black and white and retails for $80 at Wal-Mart.

The compact fridge is the first application of NuCool technology, Haier said. Larger-capacity models featuring the technology are expected to be introduced early this year.

Source: twice.com