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Electrolux Taps Kelly Ripa to Launch New Premium Kitchen Appliance Line in North America

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Electrolux, makers of premium appliances for fine homes and restaurants in Europe for over 70 years and Europe’s leading premium appliance brand, is introducing a new line of stylish, high-performance kitchen appliances exclusively for North America. Called Electrolux, the new line of premium kitchen appliances is designed to help today’s multi-tasking moms do what they need — and love — to do — better, faster and easier.

In order to penetrate — and connect with — the on-the-go, do-it-all target (women, ages 35 – 54 who are juggling career, family and volunteer responsibilities, along with a love of entertaining), the European-based company is tapping America’s poster child for successful multi-taskers — Kelly Ripa — to star in a new campaign that will launch its newest premium appliance brand in North America.

The new advertising also heralds the arrival of Electrolux, Europe’s leading premium appliance brand, as a total home brand in North America. Well known in the U.S. for its high-end floorcare products with legendary reliability, Electrolux also makes some of the best known, most revered professional appliances in the world, including the Molteni range used by four star chefs, such as Gray Kunz, and Electrolux ICON(TM), its premium appliance line designed for home chefs seeking the ultimate in design and professional performance.

In a fresh departure from traditional appliance brand advertising, the new Electrolux campaign focuses on Kelly Ripa in her real life and about the relationship she has with her appliances. At the heart of the campaign is the powerful brand idea that Electrolux appliances are designed to help women who are already doing amazing things in their lives to be even more amazing.

The new Electrolux line includes more than 130 high-performance, stylishly designed products including freestanding and built-in dual-fuel, gas and electric ranges, wall ovens, gas and electric cook tops, induction hybrid cook tops, built-in and over-the-range microwaves, counter depth and standard depth refrigerators and freezers, refrigerator drawers, wine cooler and wine tower, beverage center, dishwashers, icemaker and complete line of ventilation systems. Long on style and innovation, Electrolux appliances are the result of a consumer-centric approach to looks and functionality.

How Much is That Old Fridge Costing You?

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My mother always bought meat on sale to store in the garage freezer for future use. The same with bread and ice cream. She was and is a frugal shopper. But today, with energy costs so high, it makes sense to calculate how much energy is being used to keep the food in storage.

If you are trying to save energy and lower your electric bill, and have a second refrigerator running, you might want to check out the government’s energy star site where you can use the “Refrigerator Retirement Savings Calculator” to see just how much that old fridge in your garage is costing you.

How to Pick an Energy Efficient Appliance

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If you are confused by the different claims of energy efficiency by appliance manufacturers, JamesDulley of the Detroit Free Press has some helpful advice.

Depending upon the type of product and the fuel it uses, efficiency ratings can mean different things. Also, some manufacturers and/or salespeople play fast and loose with the accuracy of efficiency claims.

A basic definition of efficiency for any energy-consuming product is the amount of usable energy (heat, light, sound, etc.) output divided by the energy input. The energy input is usually an electric plug in the wall or a gas or propane line coming into your house. Electricity input is usually measured as wattage and gas or propane input as Btuh (Btu per hour).

Most plug-in electric heating devices and heaters, from the cheapest to the heavily advertised ones for $400, are nearly 100% efficient. All of the electricity consumed ends up as heat inside your house. The actual differences in operating costs depend upon how you use one and if the design is the proper one for your needs.

Always read efficiency claims thoroughly when comparing products. For example, some lower-quality gas space heaters may claim a very high 90% combustion efficiency. Combustion efficiency refers to how efficient the gas burns, not how efficiently the heat is transferred into your house. Its actual heating efficiency may be only 70%.

For electrical appliances, such as window air conditioners, you can calculate the efficiency by dividing the Btuh cooling output by the electric wattage shown on the nameplate.

For other major appliances, such as washers and refrigerators, rely on the yellow energy label. Your usage habits often have more impact on the overall efficiency than the appliance design itself.

For central heating and cooling equipment, the manufacturer’s efficiency ratings should be accurate.

They are AFUE (annual fuel utilization efficiency for furnaces), SEER (seasonal energy efficiency ratio for air conditioners) and HSPF (heating seasonal performance factor for heat pumps).

Appliance Design Magazine’s Excellence in Design Winners Announced

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Appliance Design magazine has announced the winners of its 21st Annual Excellence in Design competition.

Entrants were evaluated by an independent panel of three experts in the field of design. The products were judged by four criteria: aesthetics, human factors, innovation, and technical merits.

Products were entered into one of several categories. The winning entries, listed by category below, received recognition at one of three levels: Gold, Silver, or Bronze.

The Gold winners are listed below.  Note that three of our favorites here at Appliance.net are listed as Gold winners:

Electronics: Tatung VOIP Phone

Major Appliances/HVAC: Bosch Nexxt Laundry – Our Pick

Major Appliances/HVAC: Bosch Integra Dishwashers – OurPick

Major Appliances/HVAC: Indesit Moon Washer

Major Appliances/HVAC: KitchenAid Architect Series II Built-in Double Oven

Medical/Test Equipment: Gendex expert DC Intraoral X-Ray System

Medical/Test Equipment: Heath Decto-Pack Infrared Gas Detector

Medical/Test Equipment: Reichert TONO-PEN AVIA Applanation Tonometer

Outdoor/Leisure Appliances: Life Fitness X7 Electronic Adjustable Stride Cross Trainer

Small Appliances: One Touch Automatic Jar Opener –Reviewed here

You can see all the winners listed here.

Oneida to Start Selling Appliances

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Oneida Ltd., the 128 year old tabletop company, and a leading source of flatware, dinnerware, drinkware, cookware, bakeware and kitchen gadgets for both the consumer and food service
industries worldwide, announced it has signed a licensing agreement with Greystone Brands Ltd. Under the terms of the agreement, Greystone will license the Oneida brand for use in marketing a wide range of small electrics products for home kitchen use.

“The agreement with Greystone is a great opportunity for Oneida to extend its brand into a new consumer category, which is an important element of our growth plan,” said James E. Joseph, president and chief executive officer of Oneida. “We will continue to look for opportunities to expand Oneida’s brand.

Greystone Brands is a marketer of kitchen and personal care electrics. The company recently entered into a licensing agreement with Bugatti brands. The Oneida-branded products are expected to be available in the market in the fourth quarter of 2008.

Whirlpool Earns Third Energy Star Award

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Whirlpool Corp. has been recognized with its third consecutive ENERGY STAR Sustained Excellence award. Provided by the U.S. Environmental Protection Agency (EPA) and the U.S. Department of Energy (DOE), the award honors Whirlpool Corp.’s contribution to providing innovative efficient products that help consumers reduce utility bills and greenhouse gas emissions.

Whirlpool will accept the award at ceremonies in Washington, D.C., on April 1, 2008. This is the company’s ninth ENERGY STAR award win.

“Whirlpool Corporation is proud to again receive the ENERGY STAR Sustained Excellence award,” said Mike Todman, president, Whirlpool North America. “At Whirlpool, we believe that focusing on energy, water and the environment isn’t about narrowing the field of choices, it’s about broadening horizons. We continually strive for efficiency improvements while always keeping in mind that exceeding the expectations of the consumer is our goal.”

The company has been a long-term ENERGY STAR partner, helping create the guidelines for the Green Lights Program, the EPA’s precursor to the appliance ENERGY STAR program. “We are proud to recognize Whirlpool Corporation’s continued efforts with the 2008 ENERGY STAR Sustained Excellence award,” said Robert J. Meyers, principal deputy assistant administrator for EPA’s Office of Air & Radiation. “Year after year partners like Whirlpool are examples of the benefits of a long-term commitment to energy efficiency. Their actions are leading the way in saving energy and helping to protect the environment.”

While other appliance manufacturers have been talking about sustainability, Whirlpool Corporation has been taking action for more than 30 years. The company is the global industry leader in developing high-performance appliances that help conserve the earth’s resources and allow homeowners to use energy and water more efficiently. It is the only appliance manufacturer that brings an “across the board” focus to energy and water conservation, from design to manufacture and distribution, to the end of the product life-cycle.

Whirlpool Corporation offers consumers the largest breadth of ENERGY STAR qualified appliances. Its more than 700 innovative models include:
The Whirlpool(R) Duet(R) Steam Washer. The washer naturally steams away tough stains, from grass to grease, without pre-treating. This model also saves consumers 73 percent water and 77 percent energy, compared to top-load washers manufactured before 2004, and using the normal cycle.
The Whirlpool(R) Cabrio(R) Steam Dryer combines mist and heat in the dryer to naturally steam away wrinkles and odors, reducing trips to the dry cleaner and providing front-load laundry efficiency in a top-load configuration.
Energy efficient refrigeration combined with flexible technology options through the Whirlpool(R) centralpark(TM) connection. The refrigerator offers a plug-and-play platform right on the door, providing support to consumer electronics including a digital picture frame and digital music player without compromising on energy efficiency.
The Maytag(R) Bravos(TM) high-efficiency, large-capacity top-load washer. The Bravos system features an impeller wash system with Sensi-Care technology and a commercial-grade stainless-steel wash basket – providing the thorough, dependable clean of a front-load system in a top-load configuration.
The Maytag(R) EPICz(TM) high-efficiency front-load washer’s space-saving design, providing dependable performance features and commercial-grade components, is one of the most energy efficient in the industry. The washer received NSF International (formerly National Sanitation Foundation) certification for its sanitary cycle, which heats wash water up to 153-DegF.
The Maytag brand Dishwasher with a SteamClean option. SteamClean delivers enhanced cleaning performance on glassware for soil and spot removal.. Whirlpool Corporation was the first in the appliance industry to launch a steam option in dishwashers.
A new SteamClean option for Jenn-Air brand dishwashers. The SteamClean option enhances an existing wash cycle, such as the China/Crystal cycle, with improved soil and spot cleaning to produce an even more lustrous shine. In addition to steam, these models also have a new silent sound package, making an already quiet, energy efficient dishwasher even quieter.

Whirlpool works to exceed expectations with appliances that help building professionals create homes of distinction. For this purpose, the company developed – The Inside Advantage(TM). This targeted program offers Powerful Brands, Innovative Products, Targeted Services and Consumer Insight to support building professionals. By staying closely involved with the building industry, Whirlpool Corporation is able to help support sustainable construction that ultimately saves energy and natural resources while providing homebuyers with comfortable, efficient and healthy homes.

Smallest Microwave Ever Built

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Phil Davis is the Managing Member of iCubed International, the company that makes the smallest microwave ever built. “I was looking for a way to do a hot towel treatment before my shave,”
said Davis, “I figured the only way I could do that was to have a microwave in the bathroom. I went and got a tape measure, and it went from there.”
From there, it became what it is today: the world’s smallest patented,
personal-sized, portable microwave that is perfect for a number of uses: in
the bathroom to heat towels, paraffin waxes, lotions and more. In the
bedroom it can heat gel packs to soothe aches and pains, or heat that
morning coffee or tea without a trip downstairs. It’s perfect for any place
where space is at a premium: work or home office; home gym; family room;
nursery; wet bar; dorm room; work bench; pool house. It features a built-in
carry handle that makes it perfect for tailgate parties and picnics. It has
all the electronic controls and safety features you would expect, and it
plugs in anyplace that has a standard outlet. It’s quiet,
super-energy-efficient, measures just 10″ x 10.5″ x 12″ and weighs only 12
lbs. The iWave Cube input is 600 Watts.
Davis sees the uses of this microwave as diverse, helping boaters, RV enthusiasts, and truckers
equip their vehicles, to helping senior citizens and the physically challenged by alleviating their need to go back and forth to the kitchen.
It retails for $149.95.

Jury Finds Against Stove Maker

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From the East Valley Tribune in Phoenix, Arizona:

A Pinal County jury on Thursday handed down a huge civil award to a family whose two boys were badly burned in a fire apparently caused by a faulty stove.

The manufacturer, Electrolux Home Products, was ordered to pay the Kavu family of Stanfield $43.1 million.

“They’re just elated,” said the family’s attorney, Matt Cunningham. “They’re very happy with the jury’s decision.”

The two boys, ages 3 and 12 at the time of the accident, were burned in April 2004 when a fire flared up inside their home in the small town just west of Casa Grande.

The older brother, Jeofrey, was burned over 50 percent of his body. The younger, Benson, suffered burns to his head and face, amounting to about 15 percent of his body.

The family believed that their gas stove was to blame and filed suit in 2006.

The award is one of the largest an Arizona jury has returned.

“It’s staggering,” said attorney Robert Greer, who represented Electrolux, a Swedish company whose American headquarters are in a suburb of Augusta, Ga.

The company previously offered to settle with the family, he said, but the Kavus turned it down. Greer declined to say how much the company offered.

The company plans to appeal, and Greer said Electrolux believes the amount of the award was too high and he hopes the judge will “fix it.”

“We’re still processing and working through it,” Greer said. “This was not a product failure.”

Electrolux’s most well-known U.S. products are from its Frigidaire line of home appliances, which includes stoves, refrigerators and dishwashers.

News reports show a Pennsylvania woman filed a similar suit last year against Electrolux after her stove exploded. That case is still pending.

Vita-Mix Introduces New Flagship 5200 Blender

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The Vita-Mix Corporation has been extolling the virtues of a whole food diet for decades, quietly amassing thousands of loyal customers who have made Vita-Mix high-performance blenders an integral part of their healthy lifestyles. Today, Vita-Mix is proud to announce the first new Vita-Mix household blender in 15 years – the Vita-Mix 5200. The Vita-Mix 5200 introduces a brand new container made from a new material by the Eastman Chemical Company called Tritan™ copolyester, a shatterproof material that is BPA-free, a first in the home appliance market.With its new, more efficient 2 peak HP motor, whole foods aren’t just blended in the 5200; they are pulverized – seeds, stems, skin and all. By rupturing cell walls and creating more surface area, the Vita-Mix releases the full bioavailability – and flavor – of what you put in it, making it the ultimate whole food machine.

“The Vita-Mix 5200 adheres to our founder’s vision of producing an appliance that goes well beyond what is expected from a conventional blender,” explains John Barnard, CEO of Vita-Mix Corporation. “Partnering with Eastman Chemical Company on our new container material will give our customers a super-strong, state-of-the-art product that delivers the performance and legendary durability for which our company is known.”

Electrolux to Debut New Line of Premium Appliances in North America

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 Called Electrolux, the new appliance line is set to debut on North American shores in spring 2008. Boasting a distinctive look with a curved front design and signature blue LED displays, the new European-designed collection from Electrolux also offers ingenious features such as advanced Wave-Touch™ controls, one touch and more than 60 controls appear and disappear at the touch of a button; Luxury-Glide™ Racks, oven racks with patented ball-bearings that effortlessly extend at the touch of a finger; and the Perfect Turkey Button™, one button you push to cook a perfect turkey

Recognized throughout Europe as the gold standard of appliances, Electrolux appliances have been used in fine European homes and restaurants for more than 70 years. Now, Electrolux is bringing that same level of uncompromising quality and high performance to North America with the launch of its new Electrolux line.

Your Kitchen. Your Style.
With first in its class features, such as induction hybrid cooktops that boil water in 90 seconds or Luxury-Lighting™, ramp up designer lighting that is as beautiful as it is functional, or the industry’s largest total cooking capacity electric range, Electrolux appliances are designed to make today’s kitchens more functional, comfortable, beautiful and easy to manage. The new line includes more than 50 high-performance, stylishly designed models, including freestanding and built-in gas, electric and dual-fuel ranges, electric wall ovens, gas and electric cooktops, induction hybrid cooktops, built-in and over-the-range microwaves, counter depth and standard depth refrigerators, freezers, refrigerator drawers, wine coolers, wine towers, ice makers, beverage centers, dishwashers and ventilation systems. Long on style and innovation, Electrolux appliances are the result of a consumer-centric approach to looks and functionality. For example:

  • The Electrolux double wall oven is designed with innovative features such as Luxury-Glide™ patented ball-bearing oven racks that smoothly extend with the touch of a finger, a Wave-Touch™ control panel that keeps controls hidden until activated by a touch of a finger, and even a Perfect Turkey ™ button that helps make holiday cooking stress-free.
  • The Electrolux dishwasher boasts the largest useable capacity[i] and is the quietest dishwasher in its class[ii], so you can run it whenever you want and no one will notice. The exclusive Perfect Stemware ™ cycle means spotlessly clean stemware – every time.
  • The Electrolux dual fuel range features a Min-2-Max™ burner system offering the widest range of BTU performance in the industry so you can go from a roaring 18,000 BTU boil to a gentle 450 BTU simmer. It also offers the ultimate in versatility, combining the power of a gas cooktop with the precision of an electric oven for baking. The Electrolux dual fuel range also features Luxury-Glide™ ball-bearing oven racks that smoothly extend with the touch of a finger.
  • With its PureAdvantage™ air and water filtration systems, the Electrolux refrigerator keeps fresh air circulated throughout to prevent odor transfer and also ensures fresh, clean water at your fingertips. In addition, the Fast Ice™ option makes up to 50% more ice so you’ll be set for your parties and dinners.
  • The Electrolux over-the-range microwave boasts Cook-2-Perfection™ Technology designed so your dishes cook evenly. The proprietary Sure-2-Fit™ design even accommodates a full-size (13” x 9”) casserole pan.
  • The Electrolux 21’ Cu. Ft. Freezer exclusively offers three full extension Luxury Glide™ baskets with adjustable dividers that fully extend to provide convenient storage and easy access. No more searching for lost leftovers.
  • The Electrolux European Style wine tower holds up to 160 bottles of wine perfectly.

According to Frank Downing, Director of Product Design at Electrolux, the goal was to create versatile appliances that let people do what they need — and love to do — better, faster and easier. “Electrolux appliances offer more choices, such as eight cooking modes on Electrolux wall ovens and ranges, and an induction hybrid cooktop with both electric and induction elements,” said Downing. “We also offer more room – we have got the largest total cooking capacity range with second oven and the largest useable capacity dishwasher in the market. And finally, Electrolux appliances deliver more flexibility, like our dishwasher with custom cycles to coddle your crystal, and ranges and cooktops with a Min-2-Max™ burner, offering the widest performance range in the industry – from simmer to boil,” Downing said.

Electrolux appliances also offer ingenious features, exclusive to Electrolux including:

  • Advanced Wave-Touch™ Controls — one simple touch and the control panel activates, showing the virtually endless cooking options and control settings. Seconds after you make your choices, all but the options selected will fade to black, returning to an elegant and uncluttered display.
  • Luxury-Glide™ racks and shelves — with a ball-bearing system — smoothly extend at the touch of a finger. Luxury Glide™ racks and shelves are standard in Electrolux free-standing and built-in ranges, wall ovens, refrigerators and dishwashers. The Luxury-Glide™ system can also be found in our freezers and warmer drawers and other specialty products.
  • Luxury Lighting™– ramp-up designer lighting that is as beautiful as it is functional.
  • Luxury-Hold™ doors – oven, range and dishwasher doors that stay put at whatever angle you place them.
  • Perfect Set™ Controls on Electrolux cook tops and ranges feature a virtually endless choice of pre-set settings for predictably perfect results.
  • Sure-2-Fit™ Racking System is the most versatile racking system of any dishwasher. It offers a perfect place for more than 180 items from chopsticks to stockpots to stemware. There’s also an adjustable/removable top rack for the utmost flexibility. In its lowest position, it can accommodate 10” tall stemware in the top rack and adjust the rack to its highest position to fit 14” plus serving platter in the bottom.
  • Flex-2-Fit™ expandable element system — Elements adjust up to three sizes, so the element fits the cookware, not the other way around.
  • Refrigerator Alarm System – Notifies you if there’s been a power failure, if a door stays open longer than five minutes and if the interior temperature ever rises above 55 degrees.
  • My Favorite™ Settings – Allows you to customize settings to meet your needs, so the option you want is available at the touch of a button.  Now you can do more, just the way you want.

All Electrolux products are ENERGY STAR® qualified, where applicable. They are at least 20% more energy-efficient than non-ENERGY STAR® qualified appliances. The entire Electrolux appliance collection will be available nationwide at Best Buy, Lowe’s, Sears and select independent appliance dealers beginning in spring 2008.