September 23, 2014

Electrolux to Give Portion of Profits to Cancer Research

September is Ovarian Cancer Awareness Month, and to help raise awareness, Electrolux, leading is teaming up with Kelly Ripa to launch its premium laundry collection in North America. At the centerpiece of the new collection is a front-loading washer and dryer in “Turquoise Sky,” inspired by the brightly-hued ribbon that is the nationally recognized symbol in the fight against ovarian cancer.

During September, a portion of the proceeds from the sale of Electrolux Turquoise Sky Washers and Dryers will benefit The Ovarian Cancer Research Fund.

National Ovarian Cancer Awareness Month is the perfect opportunity to remind people that we need to raise funds to help find a method of early detection for ovarian cancer. It’s a deadly disease that affects thousands of women and their families each year,” notes Ripa. “That’s why I am so grateful to Electrolux for stepping up once again to help me raise money and awareness to help support this important cause.”

“Electrolux is proud to support the Ovarian Cancer Research Fund and its efforts to fund the research that will eradicate this deadly disease; that’s why we’re donating $200 to the OCRF for each Turquoise Sky Washer and Dryer pair purchased as part of our commitment to raise more than $500,000 to help fight ovarian cancer over the next two years,” said Electrolux Major Appliances President and CEO, North America, Keith McLoughlin.

For more information, visit www.electroluxappliances.com or check out the new laundry line at select independent appliance dealers Best Buy, Lowe’s and Sears.

Will GE’s Appliances Suffer Under a New Owner?

By now, GE’s upcoming sale of their popular appliance division is common knowledge and many people are wondering what will become of one of the most popular brands in the US when it is sold.  GE appliances rank highly with sources such as Consumer Reports.  When news that GE was considering a sale of the appliance arm, the magazine reported how various GE appliances stacked up against rivals. Most did pretty well.   GE had many highly rated (though a few poorly rated, including a ‘not acceptable’ in upright freezers ) models in many product categories and across price points.

According to the Wall Street Journal’s Deal Journal, for the most part, those considered to be potential bidders for the GE business–Sweden’s Electrolux, LG Electronics, BSH Bosch & Siemens Hausgerate of Germany, to name a few–match that. The outlier? Haier. Haier’s Genesis is No. 22, or fourth from the bottom in the rankings of top-loading washing machines and dead last in both large countertop microwave ovens (No. 15) and side-by-side refrigerators (No. 34).

The obvious question? Would a Haier-GE combination lead to an improvement in Haier’s own brand or would it pull down the reputation of the GE brand? Unfortunately, the question isn’t, well, academic. The folks at consumer-satisfaction surveyer J.D. Power & Associates said studying whether or how an acquisition of a high-quality brand by a lower-quality brand affected either brand would be nearly impossible, since it would be difficult to identify what was an effect of the deal or integration as compared with the myriad other issues that affect quality, like design, manufacturing, parts/raw materials.

Of course, Haier has has been down this road before, coming close to but ultimately failing to acquire another well-regarded U.S. brand, Maytag, in 2005. Then Haier’s plan was said to follow the Lenovo way, referring to the Chinese PC maker’s slow conversion of IBM Thinkpads to the Lenovo brand after it acquired the Big Blue business. For its part, Haier declines to confirm whether it was indeed bidding for the GE business or comment on how it would handle the integration should it comsumate a deal.

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Electrolux Taps Kelly Ripa to Launch New Premium Kitchen Appliance Line in North America

Electrolux, makers of premium appliances for fine homes and restaurants in Europe for over 70 years and Europe’s leading premium appliance brand, is introducing a new line of stylish, high-performance kitchen appliances exclusively for North America. Called Electrolux, the new line of premium kitchen appliances is designed to help today’s multi-tasking moms do what they need — and love — to do — better, faster and easier.

In order to penetrate — and connect with — the on-the-go, do-it-all target (women, ages 35 – 54 who are juggling career, family and volunteer responsibilities, along with a love of entertaining), the European-based company is tapping America’s poster child for successful multi-taskers — Kelly Ripa — to star in a new campaign that will launch its newest premium appliance brand in North America.

The new advertising also heralds the arrival of Electrolux, Europe’s leading premium appliance brand, as a total home brand in North America. Well known in the U.S. for its high-end floorcare products with legendary reliability, Electrolux also makes some of the best known, most revered professional appliances in the world, including the Molteni range used by four star chefs, such as Gray Kunz, and Electrolux ICON(TM), its premium appliance line designed for home chefs seeking the ultimate in design and professional performance.

In a fresh departure from traditional appliance brand advertising, the new Electrolux campaign focuses on Kelly Ripa in her real life and about the relationship she has with her appliances. At the heart of the campaign is the powerful brand idea that Electrolux appliances are designed to help women who are already doing amazing things in their lives to be even more amazing.

The new Electrolux line includes more than 130 high-performance, stylishly designed products including freestanding and built-in dual-fuel, gas and electric ranges, wall ovens, gas and electric cook tops, induction hybrid cook tops, built-in and over-the-range microwaves, counter depth and standard depth refrigerators and freezers, refrigerator drawers, wine cooler and wine tower, beverage center, dishwashers, icemaker and complete line of ventilation systems. Long on style and innovation, Electrolux appliances are the result of a consumer-centric approach to looks and functionality.

Jury Finds Against Stove Maker

From the East Valley Tribune in Phoenix, Arizona:

A Pinal County jury on Thursday handed down a huge civil award to a family whose two boys were badly burned in a fire apparently caused by a faulty stove.

The manufacturer, Electrolux Home Products, was ordered to pay the Kavu family of Stanfield $43.1 million.

“They’re just elated,” said the family’s attorney, Matt Cunningham. “They’re very happy with the jury’s decision.”

The two boys, ages 3 and 12 at the time of the accident, were burned in April 2004 when a fire flared up inside their home in the small town just west of Casa Grande.

The older brother, Jeofrey, was burned over 50 percent of his body. The younger, Benson, suffered burns to his head and face, amounting to about 15 percent of his body.

The family believed that their gas stove was to blame and filed suit in 2006.

The award is one of the largest an Arizona jury has returned.

“It’s staggering,” said attorney Robert Greer, who represented Electrolux, a Swedish company whose American headquarters are in a suburb of Augusta, Ga.

The company previously offered to settle with the family, he said, but the Kavus turned it down. Greer declined to say how much the company offered.

The company plans to appeal, and Greer said Electrolux believes the amount of the award was too high and he hopes the judge will “fix it.”

“We’re still processing and working through it,” Greer said. “This was not a product failure.”

Electrolux’s most well-known U.S. products are from its Frigidaire line of home appliances, which includes stoves, refrigerators and dishwashers.

News reports show a Pennsylvania woman filed a similar suit last year against Electrolux after her stove exploded. That case is still pending.

Electrolux to Debut New Line of Premium Appliances in North America

 Called Electrolux, the new appliance line is set to debut on North American shores in spring 2008. Boasting a distinctive look with a curved front design and signature blue LED displays, the new European-designed collection from Electrolux also offers ingenious features such as advanced Wave-Touch™ controls, one touch and more than 60 controls appear and disappear at the touch of a button; Luxury-Glide™ Racks, oven racks with patented ball-bearings that effortlessly extend at the touch of a finger; and the Perfect Turkey Button™, one button you push to cook a perfect turkey

Recognized throughout Europe as the gold standard of appliances, Electrolux appliances have been used in fine European homes and restaurants for more than 70 years. Now, Electrolux is bringing that same level of uncompromising quality and high performance to North America with the launch of its new Electrolux line.

Your Kitchen. Your Style.
With first in its class features, such as induction hybrid cooktops that boil water in 90 seconds or Luxury-Lighting™, ramp up designer lighting that is as beautiful as it is functional, or the industry’s largest total cooking capacity electric range, Electrolux appliances are designed to make today’s kitchens more functional, comfortable, beautiful and easy to manage. The new line includes more than 50 high-performance, stylishly designed models, including freestanding and built-in gas, electric and dual-fuel ranges, electric wall ovens, gas and electric cooktops, induction hybrid cooktops, built-in and over-the-range microwaves, counter depth and standard depth refrigerators, freezers, refrigerator drawers, wine coolers, wine towers, ice makers, beverage centers, dishwashers and ventilation systems. Long on style and innovation, Electrolux appliances are the result of a consumer-centric approach to looks and functionality. For example:

  • The Electrolux double wall oven is designed with innovative features such as Luxury-Glide™ patented ball-bearing oven racks that smoothly extend with the touch of a finger, a Wave-Touch™ control panel that keeps controls hidden until activated by a touch of a finger, and even a Perfect Turkey ™ button that helps make holiday cooking stress-free.
  • The Electrolux dishwasher boasts the largest useable capacity[i] and is the quietest dishwasher in its class[ii], so you can run it whenever you want and no one will notice. The exclusive Perfect Stemware ™ cycle means spotlessly clean stemware – every time.
  • The Electrolux dual fuel range features a Min-2-Max™ burner system offering the widest range of BTU performance in the industry so you can go from a roaring 18,000 BTU boil to a gentle 450 BTU simmer. It also offers the ultimate in versatility, combining the power of a gas cooktop with the precision of an electric oven for baking. The Electrolux dual fuel range also features Luxury-Glide™ ball-bearing oven racks that smoothly extend with the touch of a finger.
  • With its PureAdvantage™ air and water filtration systems, the Electrolux refrigerator keeps fresh air circulated throughout to prevent odor transfer and also ensures fresh, clean water at your fingertips. In addition, the Fast Ice™ option makes up to 50% more ice so you’ll be set for your parties and dinners.
  • The Electrolux over-the-range microwave boasts Cook-2-Perfection™ Technology designed so your dishes cook evenly. The proprietary Sure-2-Fit™ design even accommodates a full-size (13” x 9”) casserole pan.
  • The Electrolux 21’ Cu. Ft. Freezer exclusively offers three full extension Luxury Glide™ baskets with adjustable dividers that fully extend to provide convenient storage and easy access. No more searching for lost leftovers.
  • The Electrolux European Style wine tower holds up to 160 bottles of wine perfectly.

According to Frank Downing, Director of Product Design at Electrolux, the goal was to create versatile appliances that let people do what they need — and love to do — better, faster and easier. “Electrolux appliances offer more choices, such as eight cooking modes on Electrolux wall ovens and ranges, and an induction hybrid cooktop with both electric and induction elements,” said Downing. “We also offer more room – we have got the largest total cooking capacity range with second oven and the largest useable capacity dishwasher in the market. And finally, Electrolux appliances deliver more flexibility, like our dishwasher with custom cycles to coddle your crystal, and ranges and cooktops with a Min-2-Max™ burner, offering the widest performance range in the industry – from simmer to boil,” Downing said.

Electrolux appliances also offer ingenious features, exclusive to Electrolux including:

  • Advanced Wave-Touch™ Controls — one simple touch and the control panel activates, showing the virtually endless cooking options and control settings. Seconds after you make your choices, all but the options selected will fade to black, returning to an elegant and uncluttered display.
  • Luxury-Glide™ racks and shelves — with a ball-bearing system — smoothly extend at the touch of a finger. Luxury Glide™ racks and shelves are standard in Electrolux free-standing and built-in ranges, wall ovens, refrigerators and dishwashers. The Luxury-Glide™ system can also be found in our freezers and warmer drawers and other specialty products.
  • Luxury Lighting™– ramp-up designer lighting that is as beautiful as it is functional.
  • Luxury-Hold™ doors – oven, range and dishwasher doors that stay put at whatever angle you place them.
  • Perfect Set™ Controls on Electrolux cook tops and ranges feature a virtually endless choice of pre-set settings for predictably perfect results.
  • Sure-2-Fit™ Racking System is the most versatile racking system of any dishwasher. It offers a perfect place for more than 180 items from chopsticks to stockpots to stemware. There’s also an adjustable/removable top rack for the utmost flexibility. In its lowest position, it can accommodate 10” tall stemware in the top rack and adjust the rack to its highest position to fit 14” plus serving platter in the bottom.
  • Flex-2-Fit™ expandable element system — Elements adjust up to three sizes, so the element fits the cookware, not the other way around.
  • Refrigerator Alarm System – Notifies you if there’s been a power failure, if a door stays open longer than five minutes and if the interior temperature ever rises above 55 degrees.
  • My Favorite™ Settings – Allows you to customize settings to meet your needs, so the option you want is available at the touch of a button.  Now you can do more, just the way you want.

All Electrolux products are ENERGY STAR® qualified, where applicable. They are at least 20% more energy-efficient than non-ENERGY STAR® qualified appliances. The entire Electrolux appliance collection will be available nationwide at Best Buy, Lowe’s, Sears and select independent appliance dealers beginning in spring 2008.