September 15, 2014

LG Electronics Upgrades Laundry Palette With New Colors

Delivering on its promise of bringing stylish design into all of its home appliance products, LG Electronics, announced the addition of two new designer finishes -Bahama Blue and Emerald Green – bringing its front-load laundry palette to eight colors. The new models incorporate feature-rich packages at an array of price points to suit a variety of consumer needs.

As laundry rooms emerge from the basement and move closer to the family living area, consumers are investing in these spaces – just as they have done in the past with kitchens, entertainment rooms and outdoor patios – and are embracing new technology, design and style,” said John Weinstock, marketing vice president, Digital Appliances, LG Electronics USA, Inc. “LG is at the forefront of this trend and is committed to helping consumers make their laundry area more streamlined, functional, and stylish – delivering technology that makes washer-dryer operation easier and more productive than ever and styling that includes bold new designs and premium finishes. The new palette is a direct result of listening to consumers, and reflects their desire for a colorful array of premium products and innovative technologies.”

New finishes such as Bahama Blue and Emerald Green are now available on LG’s ultra-large 4.0 cubic-foot capacity laundry pair. The washer includes a 1,100 RPM spin speed, and both the washer and dryer feature highly styled controls with a LED display and ergonomically designed Dial-A-Cycle(TM) control panel with preset cycle selections to provide worry-free settings for optimal fabric care. The Bahama Blue laundry pair is available now at a manufacturer’s suggested retail price of $1,049 for the washer; the matching dryer is available at $949. The new Emerald Green finish will be available beginning at a manufacturer’s suggested retail price of $1,049 for the washer and $949 for the dryer.