Pioneer said in a statement it is exiting the TV business because “recent market conditions have changed far more than initially anticipated, and Pioneer has decided to withdraw…after concluding there are no prospects for improving profitability under current conditions.” The company said it will continue to provide after-sales services even after the withdrawal from the market.

As with other Japanese consumer electronics makers, the combination of the worldwide recession and the exchange rate between the yen and the U.S. dollar and euro drove losses deeper than expected.

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Going Green: An Examination of the Green Trend and What it Means to Consumers and the CE (consumer electronics) Industry. This study  finds that 89 percent of households want their next television to be more energy efficient.

“Consumers are now beginning to associate terms like recycling and energy efficiency with consumer electronics products,” said Tim Herbert, the Consumer Electronic Association’s  senior director of market research. According to the study, price and features continue to be the primary purchase drivers for CE products, but green attributes will increasingly be a factor. In fact, 53 percent of consumers say they would be willing to pay some type of premium for televisions with green attributes.

Effectively communicating the green attributes of CE products continues to be an obstacle for manufacturers in particular. Though the study indicates high consumer awareness of logos like EPA’s ENERGY STAR®, the absence of a single indicator for other “green” attributes leads to consumer confusion. The study finds consumers desire an easy way to determine if a product meets environmental standards, such as logos and descriptions printed on the product packaging.

“With 74 percent of consumers saying that companies should do more to protect the environment, it’s critical that CE manufacturers and retailers clearly communicate with customers regarding the environmentally-friendly products and programs offered by the industry,” notes Parker Brugge, CEA’s vice president of environmental affairs and industry sustainability.

If the manufacturers are listening, we should soon be able to walk into our local electronics store and easily identify a hi-definition, flat screen, surround sound, environmentally friendly television right away.  But- will it be on sale?

“The introduction of this year’s KURO televisions is another step toward our ultimate goal of pure, absolute black that will fulfill the true potential and all the promise of high-definition entertainment,” said Paul Meyhoefer, vice president of display marketing and product planning, home entertainment business solutions group, Pioneer Electronics. This year, Pioneer pushes ever closer to their goal of absolute black by further reducing the idle luminance and improving black levels five times over the previous 2007 KURO models. This has enabled Pioneer to accurately reproduce deeper colors within the high-definition color spectrum.

Pioneer has incorporated six unique sound settings associated with each of the KURO video settings – standard, movie, sports, performance, game, dynamic – to ensure a customized listening experience that is specifically in tune with the type of programming on-screen.

The television employs an auto volume stabilization feature that further controls the television’s volume level when switching between different types of programming; including network shows and commercials, broadcast channels or different input types to insure each experience remains true and distinct from one another.

Pioneer has included the most advanced SRS WOW HD technology in the new KURO models by incorporating SRS Definition, a high frequency enhancement that provides finer control and adjustment to manage low, mid and high audio frequencies. The result adds to the virtual surround sound effect and produces clearer, more precise audio in mid to high frequency levels.

The KURO employs a unique automatic adjustment feature called Optimum Mode that simultaneously monitors video and room light conditions. The KURO then adjusts the picture and sound settings to provide an experience specially tailored to each type of programming.

While many consumers will rely on this unique feature, the 2008 KURO models still have the ability to switch between six finely tuned pre-set modes including: standard, movie, sports, performance, game, dynamic for consumers who prefer the ability to manually adjust their KURO television according to their particular taste.

Retail price starts at $4000.

LCD

These televisions are thin and lightweight with bright picture contrast. That is good in a room with a lot of light. The largest screens are 46 inches and the picture quality is not quite as good as a plasma TV.

Plasma

These have the most lifelike picture, with 180 degree viewing angles. They are quite large screens, with nothing smaller than 42 inches.

HD Rear Projection

Cathode ray tube rear projetion sets are being phased out, but new hi-def flat screen have great picture quality. They are not meant hanging on the wall.

Your new TV can be wall hung and all the cable and wires hidden – no TV cabinet necessary. Although it is a job for a do-it-yourselfer, it requires some know how. Sets over 32 inches will be at least a two person installation job. Mounting requires a mounting kit with costs ranging from$100 to $200. Kits that swivel and tilt will cost more.

Before you go shopping, decide how large a screen you’d like, LCD is the best choice for for 42 inches and under. Plasma or rear projection are better for larger sets.

You can get a a high definition television without spending a fortune, or you can really blow a wad on one if you are inclined. For example, there is Samsung’s Slimfit which we found selling for $380. This has CRT technology and is only 16.5 inches deep. A pricier choice could be Sony’s Bravia which is 40″ wide and retails for about $1600. If you have the money, the Pioneer PDP-6010FD has two million pixels on an almost 60 inch screen. It also has four independent HDMI 1.3 inputs and a new room light sensor for adjusting to the viewing surroundings. This one will set you back about $4,000.

High definition televisions have a picture quality that is superior to analog TV and next year, over-the-air TV will be phased out. Analog televisions will require converters. If you are in the market for a new television , a high-def TV might just be the way to go.