Designers at Electrolux, AEG’s parent company, identified Chocolate Brown as 2011′s “icon color” – the hottest color for cars, fashion, and everything in-between. The new AEG brand UltraOne vacuum cleaners that launch in May 2011 will be offered in Chocolate Brown as well as Deep Blue and Clear Blue.

“The fashion industry, car shows, and interior design expos are a great source of inspiration,” Elisabeth Piper-Mäkitalo, Senior Graphic Designer at Electrolux.

One design detail carried over from the previous UltraOne collection is the scale-like, carbon-fiber “squircle” pattern on its rear side panel. The squircle design – a circle and square hybrid – was added to enhance the vacuum’s appearance. It’s a pattern that is also seen as a design element in car interiors and lamps.

All the new colors are metallic intended to convey a technical feel but also a soft and fashionable quality. Electrolux expects that similar colors will be used in 2011 fashion, cosmetics, and automobiles.

When developing the 2011 look for the UltraOne floor care appliance line, designers took to heart the status the vacuums had earned since its launch – appliance reviewers have given it top rankings in at least 11 markets.

“We naturally wanted to give it a unique range of colors to set it apart from the crowd—a powerful yet fashionable statement,” said Piper-Mäkitalo. “The UltraOne has striking lines – you can really feel its raw energy. We wanted to accentuate this power by adding a bold new palette of colors. When you think about it, there isn‘t that much difference between the colors used in makeup, nail polish and mascara, and today‘s cars. Flake and metallic are found in both worlds. This gives us a range of colors that are both traditionally masculine and feminine: unisex, if you will.”

The design team developed several new colors: Watermelon Red, Deep Blue (available in UK), Ice White, Antique Grey, Clear Blue (available in UK), Cassis, “and, finally, what we call the Icon Color: Chocolate Brown,” Piper-Mäkitalo said. “Brown and metallic feel very right for 2011.”

According to Reuters, both companies reported quarterly profits that fell short of estimates as they grapple with tepid demand in major markets like the United States and Europe.
Many analysts questioned the timing of the move, especially since consumers in the developed world continue to look for incentives to buy expensive goods like appliances.

Korean manufacturer Samsung has not announced increases and appears to be planning to hold existing prices. Still, Whirlpool’s chief executive, Jeff Fettig, insisted it was not “economically feasible” for Whirlpool to remain indefinitely in the promotional mindset it adopted for the holiday season and last year in general. “For 2011, we expect positive but uneven demand levels around the world,” Fettig said, adding the company still hoped to expand operating margins in the year through price increases and boosts in productivity.

LG Electronics does plan an increase as well. The planned price increase matches moves announced earlier by Whirlpool and Electrolux.

Whirlpool has shut plants, cut jobs and moved some manufacturing to lower cost centers like Mexico. It has also started using common parts across its lineup of dishwashers, refrigerators and washing machines.

Electrolux, which sells under its own name as well as the Zanussi and Frigidaire brands, is planning to raise prices by 8 percent to 10 percent in North America starting in April and gradually in Europe and other markets. The move comes as manufacturers around the globe plot price increases to offset higher materials costs and regain ground lost in the recession. Electrolux Chief Executive Keith McLoughlin said the rise in raw materials’ costs had been across the board.

It’s gentle on the environment and your clothes, with wash cycles that are 83 percent more energy-efficient and use 56 percent less water. Color options include Red Hot Red; Turquoise Sky; Silver Sands and Island White. Retails price is about $3,600.

There’s no purchase required to enter, but entries must be made by January 9, 2010. Click here to enter and read more.

Units: About 900

Manufacturer: Electrolux Home Products Inc., of Augusta, Ga.

Hazard: An incorrect part allows more fuel to pass to the range’s oven than can be burned efficiently, causing incomplete combustion and the release of carbon monoxide. This poses a risk of carbon monoxide poisoning to consumers.

Incidents/Injuries: Electrolux has received four reports of incidents involving carbon monoxide being released from the recalled gas range. No injuries have been reported.

Description: The following Electrolux ICON and Kenmore PRO 30” free-standing gas range model and serial numbers are included in this recall. For Electrolux ICON, the model and serial numbers are located on the back of the range. For the Kenmore PRO, the model and serial numbers are located near the base of the range just below the bottom right portion of the oven door and also on the back of the range. Not all serial numbers within these ranges are included in the recall.

Brand Model Serial Number Range
Electrolux ICON Gas Range E30GF74HPS NF83000000 – NF93633000
Kenmore PRO 30” Gas Range 790.76913800
790.76913801

Sold at: Appliance retailers nationwide from August 2008 through October 2009 for between $2,500 and $3,500.

Manufactured in: Canada

Remedy: Consumers should immediately stop using the range’s oven and contact Electrolux for the Electrolux ICON or Sears for the Kenmore PRO to schedule a free repair. Consumers can continue to use the cooktop (top burners) and the broiler as well as any clock and/or timer functions.

Consumer Contact: For additional information, contact Electrolux toll-free at (888) 360-8557 between 8 a.m. and 10 p.m. ET Monday through Friday and on Saturdays between 10 a.m. and 3 p.m., or visit the firm’s Web site at www.gasrangeorifice.com. Consumers with Kenmore PRO brand ranges should call Sears toll-free at (800) 733-2299 between 8 a.m. and 10 p.m. ET Monday through Saturday.

CPSC is still interested in receiving incident or injury reports that are either directly related to this product recall or involve a different hazard with the same product. Please tell us about it by visiting CPSC.gov

The Wall Street Journal says unlike the clunkers plan, the program allows each state to pick qualifying models and tailor rebate amounts. Ohio might decide one washing machine qualifies for a $100 rebate, while California picks another for $125.

Manufacturers and retailers said they are reluctant to ramp up production or order new stocks until it is clear what models qualify. The Department of Energy, which designed the program, wants states to focus on just 10 categories of appliances carrying the federal Energy Star seal of approval for efficiency.

But other details are still uncertain. States could ask to include up to 46 other types of products, ranging from light bulbs to computers. While rebates are expected to range between $50 and $200, qualifying models and precise rebate amounts won’t be provided until late this year or early next.

Some of the nation’s biggest appliance makers are lobbying to make the plan rules uniform nationwide. They said the unknowns and the varying rules by state will make the program harder to explain to shoppers, in turn making it tougher to win sales.

The program “will provide consumers a unique opportunity to save money on energy-efficient appliances,” said Dave McCalpin, chief marketing officer for GE Appliances. He said Fairfield, Conn.-based GE is working with state governments to adopt rebate programs that rely on Energy Star ratings.

Some states are considering standards that exceed Energy Star requirements, a move GE opposes. “We believe it is very important that rebate programs are consistent across the country,” Mr. McCalpin said.

The stricter proposals underscore criticisms that the Energy Star program is not tough enough in raising energy efficiency. The Environmental Protection Agency is looking at revising the program’s standards. If it does so after the states set their rules, the rebates could end up subsidizing some appliances that are not as energy efficient as they could be.

Hwang Jin Wook’s modern dishwasher concept developed for Electrolux uses air to clean the dishes by blowing away food bits. High-pressure air is used to clean the dishes. Steam is used to degrease the dishes and Ultraviolet rays are used to sterilize the dishes. Very little water is used to create steam but the water is recycled so essential water is never wasted.

It sounds like a great idea, but there is a small problem – the dishwasher cleans only two dishes at a time. This is a problem for most of us since a meal usually involves at least a pot or two and some utensils. Although now the unit is designed with single, young users in mind, expanding it to include family use will have a much greater impact on water conservation.

This is a great idea, can it be refined for mainstream use? We’ll wait and see.

You can read more here.

On one show, the kitchen staff pointed out that although the outside was cold enough to keep food frozen, storing food outside attracts animals, and the temperatures are really too old for optimal storage. There is also a large amount of laundry to be washed. Electrolux had a plan.

At the Princess Elizabeth Station in Antarctica, you’ll find a high-tech living facility that has all of the home appliances that make life easier for those of us living in warmer climates, including six washing machines, six tumble dryers, ‘A+’ refrigerators, frost-free chest freezers, double ovens, ranges, microwaves and an ‘AAA’ dishwasher.

Due to its continued focus on designing energy efficient home appliances, Electrolux was approached to design the set of appliances for the station. Some of the appliances are even specifically designed for the scientists: the washing machines have larger doors to fit “bulky polar outdoor gear” and the freezers can freeze food for up to a year at -18 degrees Celsius.

According to cnet.com, the appliances are also run entirely on renewable energy: 90 percent of the energy is supplied to the station via wind turbines, and the rest is supplied by solar panels. Preheated water is used in the washing machines to save energy and elaborate waste and water management systems are used as well, contributing to the astonishing 95 percent of waste that the facility is able to recycle.

The Princess Elisabeth Station will focus on researching global warming and climate change, as well as CO2 emissions. On keeping the series of appliances in line with the principles driving the research, Station Manager Johan Berte remarks, “We want to show the world that if you can build a zero emissions facility in the forbidding climate of Antarctica, you can build them anywhere!”

You can read the whole story of Belgium’s Princess Elizabeth Station HERE.

During September, a portion of the proceeds from the sale of Electrolux Turquoise Sky Washers and Dryers will benefit The Ovarian Cancer Research Fund.

National Ovarian Cancer Awareness Month is the perfect opportunity to remind people that we need to raise funds to help find a method of early detection for ovarian cancer. It’s a deadly disease that affects thousands of women and their families each year,” notes Ripa. “That’s why I am so grateful to Electrolux for stepping up once again to help me raise money and awareness to help support this important cause.”

“Electrolux is proud to support the Ovarian Cancer Research Fund and its efforts to fund the research that will eradicate this deadly disease; that’s why we’re donating $200 to the OCRF for each Turquoise Sky Washer and Dryer pair purchased as part of our commitment to raise more than $500,000 to help fight ovarian cancer over the next two years,” said Electrolux Major Appliances President and CEO, North America, Keith McLoughlin.

For more information, visit www.electroluxappliances.com or check out the new laundry line at select independent appliance dealers Best Buy, Lowe’s and Sears.

According to the Wall Street Journal’s Deal Journal, for the most part, those considered to be potential bidders for the GE business–Sweden’s Electrolux, LG Electronics, BSH Bosch & Siemens Hausgerate of Germany, to name a few–match that. The outlier? Haier. Haier’s Genesis is No. 22, or fourth from the bottom in the rankings of top-loading washing machines and dead last in both large countertop microwave ovens (No. 15) and side-by-side refrigerators (No. 34).

The obvious question? Would a Haier-GE combination lead to an improvement in Haier’s own brand or would it pull down the reputation of the GE brand? Unfortunately, the question isn’t, well, academic. The folks at consumer-satisfaction surveyer J.D. Power & Associates said studying whether or how an acquisition of a high-quality brand by a lower-quality brand affected either brand would be nearly impossible, since it would be difficult to identify what was an effect of the deal or integration as compared with the myriad other issues that affect quality, like design, manufacturing, parts/raw materials.

Of course, Haier has has been down this road before, coming close to but ultimately failing to acquire another well-regarded U.S. brand, Maytag, in 2005. Then Haier’s plan was said to follow the Lenovo way, referring to the Chinese PC maker’s slow conversion of IBM Thinkpads to the Lenovo brand after it acquired the Big Blue business. For its part, Haier declines to confirm whether it was indeed bidding for the GE business or comment on how it would handle the integration should it comsumate a deal.

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In order to penetrate — and connect with — the on-the-go, do-it-all target (women, ages 35 – 54 who are juggling career, family and volunteer responsibilities, along with a love of entertaining), the European-based company is tapping America’s poster child for successful multi-taskers — Kelly Ripa — to star in a new campaign that will launch its newest premium appliance brand in North America.

The new advertising also heralds the arrival of Electrolux, Europe’s leading premium appliance brand, as a total home brand in North America. Well known in the U.S. for its high-end floorcare products with legendary reliability, Electrolux also makes some of the best known, most revered professional appliances in the world, including the Molteni range used by four star chefs, such as Gray Kunz, and Electrolux ICON(TM), its premium appliance line designed for home chefs seeking the ultimate in design and professional performance.

In a fresh departure from traditional appliance brand advertising, the new Electrolux campaign focuses on Kelly Ripa in her real life and about the relationship she has with her appliances. At the heart of the campaign is the powerful brand idea that Electrolux appliances are designed to help women who are already doing amazing things in their lives to be even more amazing.

The new Electrolux line includes more than 130 high-performance, stylishly designed products including freestanding and built-in dual-fuel, gas and electric ranges, wall ovens, gas and electric cook tops, induction hybrid cook tops, built-in and over-the-range microwaves, counter depth and standard depth refrigerators and freezers, refrigerator drawers, wine cooler and wine tower, beverage center, dishwashers, icemaker and complete line of ventilation systems. Long on style and innovation, Electrolux appliances are the result of a consumer-centric approach to looks and functionality.

A Pinal County jury on Thursday handed down a huge civil award to a family whose two boys were badly burned in a fire apparently caused by a faulty stove.

The manufacturer, Electrolux Home Products, was ordered to pay the Kavu family of Stanfield $43.1 million.

“They’re just elated,” said the family’s attorney, Matt Cunningham. “They’re very happy with the jury’s decision.”

The two boys, ages 3 and 12 at the time of the accident, were burned in April 2004 when a fire flared up inside their home in the small town just west of Casa Grande.

The older brother, Jeofrey, was burned over 50 percent of his body. The younger, Benson, suffered burns to his head and face, amounting to about 15 percent of his body.

The family believed that their gas stove was to blame and filed suit in 2006.

The award is one of the largest an Arizona jury has returned.

“It’s staggering,” said attorney Robert Greer, who represented Electrolux, a Swedish company whose American headquarters are in a suburb of Augusta, Ga.

The company previously offered to settle with the family, he said, but the Kavus turned it down. Greer declined to say how much the company offered.

The company plans to appeal, and Greer said Electrolux believes the amount of the award was too high and he hopes the judge will “fix it.”

“We’re still processing and working through it,” Greer said. “This was not a product failure.”

Electrolux’s most well-known U.S. products are from its Frigidaire line of home appliances, which includes stoves, refrigerators and dishwashers.

News reports show a Pennsylvania woman filed a similar suit last year against Electrolux after her stove exploded. That case is still pending.