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By now, GE’s upcoming sale of their popular appliance division is common knowledge and many people are wondering what will become of one of the most popular brands in the US when it is sold. GE appliances rank highly with sources such as Consumer Reports. When news that GE was considering a sale of the appliance arm, the magazine reported how various GE appliances stacked up against rivals. Most did pretty well. GE had many highly rated (though a few poorly rated, including a ‘not acceptable’ in upright freezers ) models in many product categories and across price points.
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