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Shoppers More Likely to Buy Online
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11:59 am
May 23, 2008


NightOwl

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posts 20

People are more comfortable buying a new appliance from an online retailer now than they were just two years ago according to a survey by PriceGrabber, a Web-based comparison-shopping service.  The study found that “unease with online merchants’ customer service and the fear of making large online purchases have all decreased” since a similar survey was taken in 2006.

According to the current survey of 1945 shoppers, taken in late March 2008, 24% said they would be apt to buy major appliances online today, compared with around half that number in 2006. While the desire to “touch and feel” large home items …
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